SASSY Moroccan Rituals is where ancient Moroccan beauty rituals meet modern luxury. Curated by our founder, Siham Youmouri, our collection honors time-tested traditions through exquisite formulations—Black Beldi Soap, Blue Nila, Argan Oil, and botanical blends—designed to cleanse, restore, and illuminate the skin. Every product is thoughtfully crafted to transform daily care into an elevated ritual of indulgence and intention. Rooted in mysticism and passed down through generations, Moroccan beauty rituals are more than skincare—they are sacred acts of renewal. From the deep-cleansing hammam to the luminous power of Blue Nila, each SASSY offering carries whispers of ancient wisdom, designed to awaken the senses, balance the spirit, and reveal naturally radiant skin. This is beauty practiced with purpose, reverence, and quiet luxury.
At our company, we are deeply committed to the art and science of conscious formulation. Each product is thoughtfully tested and refined with a dedication to skin health, ingredient integrity, and a holistic lifestyle rooted in balance and wellbeing. We work intentionally—selecting time-honored Moroccan botanicals and nurturing them through meticulous development—so every ritual supports healthy skin, mindful living, and long-term self-care. This is luxury created for those who understand that true wellness is an investment, not an indulgence.
As SASSY has evolved, I found myself returning again and again to what truly changed lives, not just wardrobes. The rituals I grew up with—the Moroccan hammam, Black Beldi Soap, Blue Nila, Argan Oil—were never about trends. They were about care, intention, and respect for the body. In 2026, I chose to honor that truth by placing our focus where it belongs: luxury skincare, health, and wellness. This decision was both personal and practical. Luxury wellness allows us to create with depth, integrity, and lasting impact. It is where tradition meets transformation—and where SASSY can serve with purpose while building something sustainable and meaningful for the future.
We will always create with joy.
But now, we create with intention. — Siham Youmouri, Founder
We are not selling a generic cleanser. We at Moroccan Rituals are selling:
7 oz (large size) — most beldi soaps are sold in 4–6 oz
Hand-crafted, not factory produced
7 hours of cooking (this matters in our artisan pricing)
Premium, costly ingredients:
Organic avocado
Kalamata olives (not cheap)
Olive oil + avocado oil
Tea tree oil (a therapeutic essential oil)
Traditional Moroccan beldi method
A luxury ritual product, not a convenience item
That puts our company firmly in the artisan + heritage + clean beauty category.
What our company is doing RIGHT and our customers are now starting to see:
We have created variety (cleansing, brightening, conditioning)
We include the tool (kessa glove = credibility)
We have added presentation (gift bag = no extra work for buyer)
We have anchored the set with a hero product (beldi soap)
That is brand thinking, not simple hustle thinking.
Founder’s Note: SASSY was born from creativity, culture, and a deep respect for craftsmanship. Over time, as the brand evolved, so did my vision. In 2026, I made a conscious decision to refocus SASSY’s heart and purpose toward what has always mattered most to me: skin health, wellness, and intentional living rooted in heritage. Drawing from generations of Moroccan beauty rituals, I am personally dedicated to the careful testing and formulation of clean, skin-supportive products—Black Beldi Soap, Blue Nila, Argan Oil blends, and botanical treatments that honor both tradition and modern wellness standards. These rituals are not trends; they are time-honored practices that prioritize long-term skin health, balance, and self-care as a lifestyle.
While our creative team continues to design apparel and lifestyle pieces, SASSY’s primary focus is now firmly grounded in luxury skincare and wellness.
This is a commitment to quality over quantity, integrity over excess, and beauty that is experienced—not rushed.
Thank you for being part of this next chapter. —
Siham Youmouri, Founder of the Company, January 19th, 2026.