Siham Youmouri |SASSYusa Newspaper

The Book Cover has been finished and BOTH BOOKS made it onto Amazon!

2nd January, 2026 · Siham Youmouri

It is with great pride that our long project has been updated, revised, and edited many times over - making it ready for a great Christmas treat for the incarcerated men and women across the country. I tasked my team with the project and with an assist from Kendrick Lamar and his "Squabble Up" in the clutch, we have found the direction and guidance we needed. The books turned out great and I am more than proud of the time, effort, and resources that went into BOTH books. So, thank everyone for their work and support and I now know what "Donks" are! Thank you all for that.....

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Welcome to Our New Friends in Tampa, Florida!

2nd January, 2026 · Siham Youmouri

Working over the last several months, we have created everything from Books about the Villages, Florida to fresh new designs for the 2026 World Cup. We are now entering the world of beauty products and Moroccan Beauty Secrets. We welcome Rossa Moroccan Spa which just opened in Tampa, Florida. We look forward with working with them in the future!A Moroccan hammam, like the one in Tampa, is a traditional public steam bath and social hub, rooted in Berber and Islamic culture, offering a deep cleansing ritual involving steam, black olive soap, and intense exfoliation with a rough kessa glove to remove dead skin, followed by masks (like rhassoul clay) and often a massage, serving as a communal space for hygiene, relaxation, and social bonding. It's more than a bath; it's a holistic wellness experience promoting purification and community, with distinct steamy rooms and a slower pace than typical spas.

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Copyright and Trademarks..YIKES!

2nd January, 2026 · The Legal Beagles

One thing everyone must remember when designing graphics for shirts, books - just about anything - there are a million copyright and trademark rules. We were recently involved with a lengthy battle with Amazon regarding our 2026 World Cup Activity Book, which in the end, we prevailed. Copyright laws grant exclusive rights to creators of original works once the work is fixed in a tangible form, protecting it from unauthorized use. These key requirements include originality and fixation in a medium like a book, recording, or even digital files. While registration is optional, it is recommended for enforcement and legal benefits such as statutory damages. Now, many people will just think they will get a warning letter, but if your means of a side income is Etsy, Amazon, or P.O.D. companies like RedBubble, they can terminate you immediately. So, to avoid headaches like we briefly went through, make sure you check and then come up with more creative "workarounds."

It isn't that hard, but to avoid being terminated by the big companies, I would advise everyone just to do a tad bit of research and then proceed. Good Luck and Happy Creating!
Girl in a jacket

Social media platforms thrive on attention. Artists who use these platforms are competing in a game of instant recognition. Here, “going viral” is king. But that drive for mass appeal often narrows the range of what’s deemed “acceptable” or “desirable” art. Creators who want to gain visibility end up leaning into trends rather than taking the risks that might lead to something truly original. The result? A wave of content that may look engaging at a glance but lacks the depth of ideas forged outside an algorithm’s influence. This shift is influencing whole creative movements. When artists tweak their work to satisfy algorithms, it moves the industry toward repetition rather than exploration. It rewards works that appeal to the widest audience rather than those that push boundaries. One of the most potent effects of social media is the allure of instant feedback. Likes, shares, and comments offer immediate validation, which is wildly addictive. We all seem to struggle with checking our own individual stats rather than working on mediocre stats your overall team receives! Social media platforms also pressure artists and content creators to post frequently to keep their audience engaged. Now this turns creativity into a chore. For some, this consistency doesn’t leave room for the essential quiet moments that creativity requires. Such moments include reflection, exploration, and playing with new ideas.

THE WINTER OLYMPICS begin in Early 2026

2nd January, 2026 · Siham Youmouri

The 2026 Winter Olympics, officially named the XXV Winter Olympic Games, will take place in Milan and Cortina d'Ampezzo, Italy, from February 6 to 22, 2026. This will be the first time the games are held in two host cities, featuring events in both the urban setting of Milan and the mountainous region of Cortina.

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Pro Designers!

2nd January, 2026 Siham Youmouri

Our team here at SASSYusa combines creativity and technical skills with soft skills like communication, problem-solving, and time management. We are also adaptable, detail-oriented, and continuously learn to stay current with trends and software. We prove this through our happy clients and the mastery of the newest software such as Photoshop 2025 and the new LightRoom Suite. CONTACT US.

BREAKING NEWS: OLD DESIGNS WERE BETTER - Creativity Disappearing.

2nd January, 2026 · Siham Youmouri

Creativity is thought to be declining, particularly in children, due to factors like our education system focused on standardized testing and the new cultural shift towards consuming content over creating it. Yes, using a template, rather than creating one. Our current decline is evident in reduced scores on creativity tests, though some studies suggest that certain aspects of creativity, like visual art complexity, are evolving. However, new innovations are also emerging, such as generative AI and new media formats, which present both challenges and opportunities for the future of creativity.

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If you don't try - you won't know!

2nd January, 2026 · Siham Youmouri

The future of creativity is changing each and every day, but there are emerging tools and platforms. There are some new technologies which may also offer creative opportunities. Filmmakers are using tools like virtual production and even smartphones to create new types of cinematic experiences. Emerging art forms: New genres and forms are emerging, from biofeedback music that responds to brainwaves to immersive theater experiences. A shift in mindset: Reclaiming creativity may require a conscious effort to allow for more wandering thoughts and to prioritize mental health, things that I stress to my team all the time. We are lucky to be in an environment where "out-of-the-box" ideas is encouraged and we, as a team, discuss and support ideas together. It makes us a very powerful dynamic group of creative tinkerers!

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Crafted by ❤ the Design Team at SASSYusa